Turning Hydropower Supporters into Champions
There are many lawmakers who are supporters of hydropower, but not enough who are true champions. This session provides a blueprint for any hydropower-focused organization — no matter how large or small — to help change this.
Through "grasstops engagement," our industry can win the hearts of key lawmakers by creating a critical mass of pro-hydro messaging in the periodicals they read, the events they attend, the social media they consume, and the constituents they speak to.
NHA and top public affairs firm, Strategic Elements, are currently engaged in this endeavor at the congressional level, but any organization can execute a plan with the right targets and strategy.
This session will educate attendees on the key principles of grasstops engagement, using relevant case studies, and our presenters will answer your questions.
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